Portfolio

Social Video Production – Euronics

Bosch X Euronics

Haier X Euronics

Bosch X Euronics

During my time at Euronics, I led the end-to-end production of social video content in collaboration with major brand partners. My responsibilities included:

Managed the full pre-production process, including:
- Liaising with suppliers and our creative agency to select suitable products.
- Developing video scripts tailored to brand messaging and audience interests.
- Coordinating and booking on-screen talent.
- Scheduling shoot dates and ensuring timelines were met.
Oversaw on-set production to maintain consistency with brand guidelines and ensure the final content resonated with our target audience.
Led the post-production strategy, including:
- Selecting the most effective social media platforms for content distribution.
- Determining optimal video lengths based on platform best practices and audience behaviour.
- Allocating budget strategically to maximise reach, engagement, and ROI.
Delivered campaigns for major household brands, including Haier, Hoover, Bosch, and Hotpoint.

Digital Strategy & SEO Content Planning – Euronics

As part of the digital strategy team, I was responsible for enhancing SEO and targeting key audience segments through content-led marketing. My responsibilities included:

Utilised insights provided by a market research agency to better understand customer search behaviour and inform content planning that effectively targeted our audience.
Proposed and developed a strategy to create informative, SEO-optimised articles that answered common customer queries and improved search visibility.
Carried out keyword and category analysis to align content with high-performing search terms and always-on product categories.
Selected relevant, high-performing products to feature within the content, providing clear calls to action and direct purchase pathways.
Created detailed content briefs backed by research and collaborated with a copywriter to produce engaging, informative articles.
Coordinated with internal teams — including design and e-commerce — to ensure content was effectively uploaded and visually aligned with brand standards.
Complemented the organic content strategy with targeted paid ads to increase traffic and boost Euronics’ credibility in a competitive online retail space.

A Life More Organised

Created engaging social-first event content to drive brand awareness and audience engagement across digital platforms.

Captured content at live events, including the Clean & Tidy Home Show in London.
Filmed behind-the-scenes moments, product demonstrations, and interactive experiences.
Showcased the overall event atmosphere to create relatable, visually appealing content.
Tailored content to align with brand messaging while maintaining an authentic tone.
Drove engagement and awareness by delivering dynamic, audience-focused social content.