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Experience

I've worked across a range of marketing roles, from fast-paced startups to national brands, gaining hands-on experience in campaign planning, brand storytelling, social media management, consumer research, SEO, and strategic marketing planning. Each role has shaped my skill set, enhanced my creativity, and deepened my passion for marketing.

Euronics UK | Marketing, Branding & Social Media Executive   

At Euronics UK, I led the social-first retail marketing strategy across key platforms including Instagram, TikTok, Facebook, X, LinkedIn, and YouTube.

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​Key responsibilities and achievements included:

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  • Planned, executed, and analysed paid and organic social campaigns to drive engagement and support national promotions

  • Delivered clear, data-led post-campaign reports with insights and recommendations for ongoing optimisation

  • Collaborated closely with internal teams, agencies, and brand partners to support co-branded activations and seasonal campaigns

  • Oversaw social media budgets, monitored performance metrics (e.g. CPM, CTR, reach), and made strategic adjustments to improve cost efficiency

  • Developed creative briefs, supported content production, and worked alongside graphic designers and videographers to deliver high-quality assets

  • Conducted audience and demographic analysis to inform content strategy and improve targeting

  • Presented social performance updates and strategic insights to senior stakeholders and partner brands

  • Worked closely with senior colleagues to contribute to the broader digital strategy, aligning social media efforts with overall brand and business goals

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This role strengthened my ability to manage multi-platform campaigns, translate consumer insights into a content strategy, and drive meaningful engagement in a competitive retail environment.

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A Life More Organised | Digital Marketing Assistant

During my time at A Life More Organised, I supported the brand’s digital marketing efforts, contributing to the development and execution of content across web and social channels. I gained hands-on experience working in a small business environment, helping to build a cohesive digital presence that reflected the brand’s tone and values.
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Key responsibilities and achievements included:
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  • Created and scheduled social media content tailored to target audience personas across platforms

  • Sourced and edited imagery to ensure brand consistency and visual appeal

  • Monitored social media engagement and analytics to inform content adjustments and growth strategies

  • Assisted in updating website content, improving user experience and supporting SEO efforts

  • Attended events to film behind-the-scenes content of the business owner, enhancing brand storytelling through authentic and engaging narratives for social channels​

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This role strengthened my creative skills, attention to detail, and understanding of how digital channels can be used to build meaningful brand connections.

Dinbeat, Barcelona | Marketing Internship

As a Marketing Intern at Dinbeat, a veterinary technology startup, I supported the marketing team in executing international campaigns and enhancing brand communication across digital channels. The role gave me exposure to a fast-paced startup environment and allowed me to contribute to both strategy and execution.
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Key responsibilities and achievements included:
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  • Conducted market research to identify opportunities and inform campaign development

  • Created bilingual content for social media platforms and newsletters to support product promotion and brand awareness

  • Assisted in the development of a comprehensive marketing plan targeting both Spanish and international markets

  • Supported the Marketing Manager with English translations and proofreading of key materials

  • Helped prepare for Dinbeat’s participation at SuperZoo, one of the largest pet industry trade shows, by producing promotional content and sales materials

  • Participated in B2B sales calls, learning to tailor messaging and identify customer needs within the veterinary tech space

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This internship allowed me to strengthen my communication, research, and content creation skills, while gaining valuable insight into international marketing and the workings of a high-growth tech startup.

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